Chairperson of Scotch Whisky Action Fund announced
09 July, 2014
Leading academic Professor Dame Joan K Stringer DBE FRSE is the new independent chairperson of the Scotch Whisky Action Fund, set up last year by the Scotch Whisky Association (SWA) to tackle alcohol-related harm.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
